The Story
Capture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs. With FE 28-70mm f/3.5-5.6 OSS II - Compact full-frame standard zoom lens with Optical SteadyShot, AF during zooming, 120fps AF/AE tracking, and other features that take full advantage of the advanced capabilities of the latest α series bodies.
Full-Frame 24.2MP Sensor & BIONZ X Processor
Capture sharp, detailed images with excellent low-light performance and true-to-life colors, while fast processing ensures smooth gradation, low noise, and supports high-speed continuous shooting and 4K video.
Fast Hybrid Autofocus & Eye AF
693 phase-detection and 425 contrast points provide precise focus across nearly the entire frame, with real-time Eye AF for humans and animals, perfect for portraits, action, or wildlife photography.
5-Axis Image Stabilization & High-Speed Shooting
Reduces camera shake for handheld photos and smooth video, while continuous shooting at up to 10fps captures fast-moving subjects with reliability.
Durable Body & Extended Performance
Weather-sealed magnesium alloy construction with dual SD card slots and NP-FZ100 battery ensures long-lasting use in any environment.
4K Video
The A7 III records oversampled 4K video with cinematic detail. Support for S-Log2/3 and HLG allows creative color grading and HDR production, while Full HD 120fps slow-motion enables professional video content creation.
28-70mm f/3.5-5.6 Lens
Compact and lightweight at just 293 g (10.4 oz) with a 72.5 mm largest diameter and 83 mm length, this versatile lens covers 28–70 mm with minimal change in lens length. It features two ED and three aspherical elements to suppress aberrations, a seven-blade circular aperture for smooth bokeh, built-in optical image stabilization (OSS) that works with in-body Active IS, precise AF/AE tracking even during continuous bursts up to 120 fps, breathing compensation with compatible cameras, accurate focus while zooming, and a 55 mm filter diameter.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Capture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs. With FE 28-70mm f/3.5-5.6 OSS II - Compact full-frame standard zoom lens with Optical SteadyShot, AF during zooming, 120fps AF/AE tracking, and other features that take full advantage of the advanced capabilities of the latest α series bodies.
Full-Frame 24.2MP Sensor & BIONZ X Processor
Capture sharp, detailed images with excellent low-light performance and true-to-life colors, while fast processing ensures smooth gradation, low noise, and supports high-speed continuous shooting and 4K video.
Fast Hybrid Autofocus & Eye AF
693 phase-detection and 425 contrast points provide precise focus across nearly the entire frame, with real-time Eye AF for humans and animals, perfect for portraits, action, or wildlife photography.
5-Axis Image Stabilization & High-Speed Shooting
Reduces camera shake for handheld photos and smooth video, while continuous shooting at up to 10fps captures fast-moving subjects with reliability.
Durable Body & Extended Performance
Weather-sealed magnesium alloy construction with dual SD card slots and NP-FZ100 battery ensures long-lasting use in any environment.
4K Video
The A7 III records oversampled 4K video with cinematic detail. Support for S-Log2/3 and HLG allows creative color grading and HDR production, while Full HD 120fps slow-motion enables professional video content creation.
28-70mm f/3.5-5.6 Lens
Compact and lightweight at just 293 g (10.4 oz) with a 72.5 mm largest diameter and 83 mm length, this versatile lens covers 28–70 mm with minimal change in lens length. It features two ED and three aspherical elements to suppress aberrations, a seven-blade circular aperture for smooth bokeh, built-in optical image stabilization (OSS) that works with in-body Active IS, precise AF/AE tracking even during continuous bursts up to 120 fps, breathing compensation with compatible cameras, accurate focus while zooming, and a 55 mm filter diameter.
